Privacy Policy

Effective Date: December 15, 2025
Last Updated: December 15, 2025

1. Introduction

This Privacy Policy describes how Seguros Ideal("Agency," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at www.segurosidealinc.com(the "Site") and interact with our services, including our AI-powered voice assistant.

Seguros Ideal is committed to protecting your privacy and complying with applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other state comprehensive privacy laws.

Important Notice About Technology Provider: Our website and AI voice assistant are powered by PolicyLift ("PolicyLift"), a third-party technology provider. PolicyLift acts as a service provider and data processor on our behalf. When you interact with our Site or AI assistant, your information may be processed by PolicyLift's systems to deliver these services to you.

2. Information We Collect

We collect information that you provide directly to us, information collected automatically through your use of our Site, and information from third-party sources.

2.1 Information You Provide Directly

When you interact with our Site, contact forms, or AI voice assistant, we may collect:

  • Contact Information: Name, email address, phone number, mailing address
  • Vehicle Information: For auto insurance inquiries, we collect make, model, year, and vehicle identification details
  • Property Information: For property insurance inquiries, we collect property address and details
  • Quote Information: Information you provide when requesting insurance quotes
  • Communication Data: Messages, questions, and information you share through contact forms, AI assistant interactions, or direct communications
  • Appointment Information: Scheduling preferences and availability

2.2 Information Collected Automatically

When you visit our Site, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, navigation paths, referral sources
  • Analytics Data: Basic website analytics including page views and traffic patterns through Duda Analytics
  • Technical Data: Access times, error logs, and other technical information

2.3 AI Voice Assistant Data Collection

Important: You Are Interacting With Artificial Intelligence

When you use our AI voice assistant, you are communicating with an artificial intelligence system, not a human agent. The AI assistant is designed to answer general questions and collect basic information for quote requests only.

The AI Assistant Collects:

  • Voice recordings of your conversations
  • Transcripts of your conversations
  • Information you verbally provide (name, contact details, insurance needs)
  • Conversation metadata (date, time, duration)

Important Disclosure: All conversations with our AI assistant are recorded and transcribed. These recordings and transcripts are stored securely by PolicyLift in encrypted databases for quality assurance, training purposes, and legal compliance. Recordings and transcripts are retained for as long as necessary for business purposes and legal compliance.

3. How We Use Your Information

We use your information for the following purposes:

3.1 Primary Business Purposes

  • Insurance Services: To provide insurance quotes, policy information, and respond to your inquiries
  • Quote Processing: To process your insurance quote requests and connect you with appropriate coverage options
  • Communication: To respond to your questions, schedule appointments, and provide customer service
  • AI Assistant Improvement: To improve our AI voice assistant's accuracy, functionality, and user experience
  • Appointment Scheduling: To schedule and confirm appointments with licensed insurance agents

3.2 Operational Purposes

  • Website Functionality: To operate, maintain, and improve our Site
  • Analytics: To analyze website usage and improve user experience through Duda Analytics
  • Security: To protect against fraud, unauthorized access, and security threats
  • Legal Compliance: To comply with legal obligations and respond to legal processes
  • Record Keeping: To maintain business records and transaction history

3.3 What We DO NOT Do With Your Information

  • We do NOT sell your personal information to third parties
  • We do NOT share your information for cross-context behavioral advertising
  • We do NOT use your information to make automated decisions that significantly affect you
  • We do NOT collect or process sensitive health information

4. How We Share Your Information

We share your information only in the following limited circumstances:

4.1 Service Providers and Processors

We share information with trusted third-party service providers who process data on our behalf:

  • PolicyLift: Technology provider that operates our website and AI voice assistant infrastructure
  • OpenAI: AI service provider that powers natural language processing capabilities
  • Eleven Labs: Voice AI technology provider for voice synthesis
  • Cartesia: AI service provider for voice processing
  • Duda: Website hosting and analytics platform
  • Google Ads: Advertising platform for local search advertising (non-retargeting)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Insurance Carriers and Partners

With your consent or as necessary to fulfill your insurance requests, we may share your information with:

  • Insurance carriers to obtain quotes and policy information
  • Licensed insurance agents within our network
  • Underwriters and insurance industry service providers

4.3 Legal and Safety Obligations

We may disclose information when required by law or to protect rights and safety:

  • In response to subpoenas, court orders, or legal processes
  • To comply with legal obligations and regulatory requirements
  • To protect the rights, property, or safety of Seguros Ideal, our users, or others
  • In connection with fraud prevention and security investigations
  • To enforce our Terms of Service and other agreements

4.4 Business Transfers

If Seguros Ideal is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. You will be notified of any such change in ownership or control.

5. Third-Party AI Service Providers

Important Notice About AI Processing:

Our AI voice assistant uses third-party artificial intelligence services (OpenAI, Eleven Labs, and Cartesia) to process your voice conversations. When you interact with our AI assistant:

  • Your voice and conversation content may be processed by these AI providers
  • These providers operate under their own privacy policies and data processing agreements
  • We have contractual agreements limiting how these providers can use your data
  • These providers are prohibited from using your data to train their general AI models without authorization

Limitations and Risks of AI Technology:

Please be aware that AI technology has inherent limitations:

  • AI may make errors or provide inaccurate information
  • AI responses are generated by algorithms and should not be relied upon as professional advice
  • We are not responsible for inaccuracies in AI-generated responses
  • You should verify any important information with a licensed insurance agent

6. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

6.1 Rights Under State Privacy Laws

  • Right to Know: You have the right to request disclosure of:
    • Categories of personal information we collect about you
    • Specific pieces of personal information we hold
    • Categories of sources from which information is collected
    • Business purposes for collecting information
    • Categories of third parties with whom we share information
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your personal information. Note: We do not sell or share your personal information for cross-context behavioral advertising.
  • Right to Limit Sensitive Data Use: If we collect sensitive personal information, you have the right to limit its use to necessary business purposes only.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

6.2 How to Exercise Your Rights

To exercise your privacy rights, contact us at:

Email: anthony@segurosidealinc.com
Phone: 303-742-9400
Mail: 249 S Federal Blvd, Denver, CO 80219

When submitting a request:

  • Provide sufficient information to identify you (name, email, phone number)
  • Describe your request with reasonable specificity
  • We may request additional information to verify your identity

Response Timeline: We will respond to verified requests within 45 days. If we need additional time (up to 90 days total), we will notify you of the extension and reason.

6.3 Authorized Agent Requests

You may designate an authorized agent to make privacy requests on your behalf. The authorized agent must provide:

  • Written authorization signed by you
  • Proof of their identity
  • Verification of your identity

7. Data Retention

We retain your personal information for as long as necessary for business purposes and legal compliance. Retention periods vary based on:

  • The type of information collected
  • The purpose for which it was collected
  • Legal and regulatory requirements
  • Legitimate business needs

AI Conversation Recordings: Voice recordings and transcripts from AI assistant interactions are retained for as long as necessary for business purposes, legal compliance, quality assurance, and service improvement.

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

8. Data Security

We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, and destruction, including:

  • Encryption of data in transit and at rest
  • Secure encrypted databases (Supabase) for storing conversation recordings
  • Access controls and authentication requirements
  • Regular security assessments and updates
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

9. Children's Privacy

Our Site and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected information from a minor without parental consent, we will delete it promptly.

If you believe a minor has provided us with personal information, please contact us at anthony@segurosidealinc.com.

10. Cookie and Tracking Technologies

We use minimal cookies and tracking technologies on our Site:

  • Essential Cookies: Required for basic Site functionality and security
  • Analytics Cookies: Used by Duda Analytics to track basic website usage and traffic patterns

For more information about our use of cookies, please see our separate Cookie Policy.

No Cookie Banner Required: We do not use cookies that require prior consent under applicable law. Essential and analytics cookies are permitted under legal exceptions.

11. California-Specific Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale or sharing of personal information
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising rights

California "Shine the Light" Law: California residents may request information about disclosure of personal information to third parties for direct marketing purposes once per year.

We Do Not Sell Personal Information: Seguros Ideal does not sell personal information as defined under California law.

12. State-Specific Privacy Rights

Residents of the following states have similar privacy rights under their respective state laws:

Virginia, Colorado, Connecticut, Utah, Oregon, Montana, Iowa, Delaware, Maryland, Minnesota, Nebraska, New Hampshire, New Jersey, Tennessee, Texas, and any other states with comprehensive privacy laws.

To exercise rights under your state's privacy law, use the contact information in Section 6.2.

13. Do Not Track Signals

Some web browsers have "Do Not Track" features. Our Site does not currently respond to Do Not Track signals because there is no industry standard for compliance.

Global Privacy Control (GPC): We honor Global Privacy Control signals as an opt-out of the sale or sharing of personal information where required by law.

14. Links to Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated "Last Updated" date at the top.

How We Notify You of Changes:

  • Material changes will be prominently posted on our Site
  • Continued use of our Site after changes constitutes acceptance of the updated policy
  • We will not send email notifications of policy updates

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. International Data Transfers

Our services are intended for users located in the United States. If you access our Site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Seguros Ideal
249 S Federal Blvd, Denver, CO 80219
Email: anthony@segurosidealinc.com
Phone: 303-742-9400

For privacy-related inquiries, data subject requests, or to exercise your privacy rights, please use the contact information above. We will respond to your inquiry as soon as reasonably possible.

Note to Users: This Privacy Policy is designed to be comprehensive and compliant with privacy laws across all U.S. states. Your actual rights may vary depending on your state of residence and applicable law.